Annual vs. lifetime — what's the actual difference?
Same plugin, same features, same site limit. Annual is billed once a year and just quietly expires if you don't renew — nothing is auto-charged. Lifetime is one payment and you're done. Roughly speaking, lifetime pays for itself compared to renewing every year for about two and a half years — if you're planning to run this long-term, lifetime works out cheaper.
What happens when an annual license expires?
The plugin doesn't stop working — it drops back to Lite behavior on that site. Pro features (Welcome Popup, WA Store, and the rest) pause until you renew. Your settings and data aren't deleted, so picking it back up later doesn't mean starting over.
Can I move my license to a different domain?
Yes. Deactivate it on the old site and activate it on the new one from Settings → License in the plugin. Swapping domains doesn't use up an extra activation.
I outgrew Starter — do I upgrade, or buy a new license?
Buy the tier you need going forward (Business or Agency) and use that one from then on. If you'd like a hand retiring the smaller license or have a specific situation, send us a support ticket and we'll sort it out.
Does "1 site" mean 1 domain, including staging?
It means one activation at a time. Most people activate on production and don't bother licensing a staging copy — Lite already runs fine there for testing layout and settings. If you need Pro features active on staging too, that counts as a second site.
Do prices include tax?
Prices are shown in USD before any tax your local jurisdiction requires — the checkout page will show the final total before you pay.